What Is Blockchain for Publishing? And, Will Blockchain Be the Next Publishing Revolution? – From the Front-End Publishing Blog

“So, since your publishing team is always out there on the cutting edge, are you getting in on this thing called blockchain?”

A phone call with a veteran journalist this week was the first time we’ve been asked about this technology—a red-hot topic at the moment because digital innovators are going crazy over a job posting spotted on The New York Times website. The posting sought a top journalist-and-software-developer to head up a multi-year effort to develop a blockchain plan for the newspaper’s future. Headlines popped up about that short-lived NYTimesposting on countless blogs, email newsletters and niche news sites with names such as: ChainBits, CryptoGround, Coin Guild, Bitcoin Exchange Guide, CoinTelegraph and CoinDesk.

Naturally, netizens of the global Bitcoin Empire were thrilled! They took heart that the venerable NYTimes appears to be betting on these concepts that form the backbone of cryptocurrencies. For its part, the NYTimes staff quickly removed the job posting—and indie journalists were unsuccessful in finding any staffer at the newspaper to comment.

The Independent Book Publishers Association (our own trade group, better known as the IBPA), reported on blockchain in its November-December 2018 magazine, an issue that is not currently online for readers without an IBPA membership. However, we can say that the IBPA’s six-page report concludes: “It isn’t clear yet if investment in blockchain will yield meaningful returns.”

Read the rest of this post HERE.


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