promotion tips

By Beth Barany Elevator pitches–not just for marketing… Today, Beth Barany provides us with a different perspective on elevator pitches, those one paragraph synopses we should all be writing for our books, how to write them and how to use them. Lots of great information. I think you’ll enjoy it.  When I was starting on my path as a

Publishing a book is a big deal. But, as authors, you already know that it requires an investment not just in time, but in your money. From editing to book cover design and, of course, your marketing efforts, it’s important to you to maximize that investment. And it should be. And, as with all things,

It can be overwhelming for authors to manage all that’s involved in marketing our books. In this article, Eevi Jones shares five easy ways to make the most of your social media branding so that those accounts are doing some of the work for you. Promoting and marketing ourselves is quite a challenge for most of us authors.

Can your book appear in 10 other forms? Yes, and then some. Here are some versions to consider: Limited Edition – only so many are printed and no re-prints are made. Deluxe Edition – the book is printed on special paper, the cover may have a special binding and feel, and it may come with something extra,

It’s been a hard winter. Let’s celebrate spring with a little “Pimp and Promote.” Of course, this always costs us some money, because we have to go out and buy lots of books. But now that it’s getting nice, we can find a tree to read under! How does this work? To quote the genie

Social media marketing doesn’t always play to most writers’ strengths, but having a plan and a goal can help you effectively market your book on Twitter. Looking to market your book on Twitter but not sure how to begin? Here are nine things to consider. 1. Be a thought leader You don’t always have to

It has never been easier to spread e-books across the world. Just a few clicks is all it takes. Instantly, your lovingly-crafted words can be transported into the hands of a commuter crammed on the Tokyo subway, or a parent relaxing in a yurt in Outer Mongolia. But how do you persuade people to buy your